Foreword

A career started in graphics, led to publishing and advertising. From this base, I have worked 20 years in Marketing and Sales (either as a consultant or employee) for numerous companies and some governments, mainly in technical services and enterprise software - Sales and channel development experience covers most key centers in the US and Canada, and some markets in Latin America, Europe and Asia. 

My background includes hands-on experience in graphics, publishing, television, advertising, multimedia, e-commerce, training, technical services, and enterprise software. However, the prevailing mission has been (and remains) how to impact the bottom line using the strategies and tools of Marketing and Sales.

"These early experiences shaped my thinking about how business could be impacted by words and images - most importantly, it showed the control one can exert on the destiny of an enterprise."

Starting out - tools go in the toolbox

Experience overview

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Starting out - tools go in the toolbox

Early on, I had to learn how to assess a business and decide on at least one strategy to impact sales through promotion.  My tasks in the publishing industry revolved around launching new publications and creating publicity for (eventually hundreds) of key accounts. This provided many successes and failures. Mostly, I learned - eventually winning national and international awards for marketing, advertising, and publication design.

Later, in my own marketing and communications firm, we created sales and training video productions, commercials, print materials, and trade show displays. Clients included corporations, retail clients, governments and advertising agencies. Notable clients included: Esso Petroleum, Petro-Canada, Dominion Bridge, McKim Advertising, Royal Canadian Mint, Bank of Montreal, Oxford Development, and Burson-Marstellar (the largest PR firm in the world).

The following Experience Overview is intended to illustrate some of projects and industries I have worked in, starting with the most recent. A complete resume is available upon request.

Experience overview

►Business Development Consultant`

Technology Evaluation Centers (2003, 2005)

Launched and managed new service for software consultants that attracted more than 70 contracts (worth $2.1 million) within 6 months. Built and managed highly motivated sales force - every salesperson was productive. Created new online business program that has attracted more than 100 software vendors. Ran numerous web campaigns. Present work includes marketing consulting for online campaigns to technology executives, vendors and consultants.  See reference.

►Director of Sales and Marketing

IndustryHub (2001, 2002)

Achieved critical sales and marketing objectives in the launch of a new e-procurement software solution for mid-market manufacturers and private trade exchanges (PTX). This included promotional packaging, signing key customers, developing an efficient sales model, and building a productive sales team.

►Senior Account Executive

►Director of Channel Sales

►Director, Business Development

IT Consulting firm - Filled the dual role of Marketing and Sales in relation to the launch of new service offerings, including client-server development solutions and custom software solutions.

►Director Business Develpment / Channel Manager 

►Consultant, Business Development

►Project Consultant

Worked as consultant under contract to the Quebec Ministry of Industry Trade and Commerce for the Quebec adaptation of a video information series on free trade (NAFTA).Project entitled, " Just in Time for America ". Worked as a Project Consultant on a video information series for D.D.I. ( Pittsburgh) Management Consulting, and AMP ( Electronics ) of Canada - training video series.

►Marketing Consultant / Marketing Director

Broadcast technical services - Designed and executed marketing plan which positioned company as a world leader in the areas of international technical and consulting services in the broadcast industry. International sales - England, France, Germany, Italy, Australia. Company grew by 400%. Won Millimeter Magazine Award of Achievement. Other activities included the production / direction of the " World Computer Animation Awards ".

►Partner / Creative Director

Magus Communications Ltd. ( Calgary ) (1984 - 1987)

Marketed corporate communications services to manufacturing, resource and service industries. Managed all aspects of (6 employees) company.

Notable: High profile environmental video series commissioned by government and 10 marketing oil companies; Production of unveiling of Olympic Gold Coin, including coordination of international media in 35 countries; Produced first annual report on Video used in oil industry. Notable clients included: Esso Petroleum, Petro-Canada, Dominion Bridge, McKim Advertising, Royal Canadian Mint, Bank of Montreal, and Burson-Marstellar Public Relations.

►Creative and Marketing Director

Need help? Let's talk.

►Contact me for an exploratory discussion about your objectives. I can quickly provide a no-obligation preliminary assessment of where I think I can help your business, and what the benefits might be. 

See my Services page for more detail